About us
Building a sustainable future for UAE agriculture. Meet the team and our alignment with national and global goals.
“Give me agriculture and I shall guarantee civilization for you.”
Sheikh Zayed Bin Sultan Al Nahyan
The founding father of the UAE transformed a desert nation into a green oasis through sheer vision and determination. His belief that agriculture is the foundation of civilization inspires everything we build at Hareth. We carry forward his legacy by using technology to make every drop of water count.
Building a sustainable future for UAE agriculture
Our mission
To eliminate agricultural water waste in the UAE and GCC through accessible, AI-powered precision irrigation technology.
Our vision
A future where every farm in the arid world uses intelligent, sensor-driven water management, producing more food with less water, fewer chemicals, and verifiable environmental impact.
National and global goals
UAE National Water Strategy 2036
Hareth directly supports the 21% water demand reduction target through AI-optimized irrigation that eliminates 30-50% of agricultural waste.
UAE Food Security Strategy 2051
Enables domestic food production growth while reducing water dependency, supporting the UAE's goal of reducing food import reliance.
UN SDG 2: Zero Hunger
Precision agriculture improves crop yield by 15-25%, contributing to food security in water-scarce regions.
UN SDG 6: Clean Water
Every liter saved through precision irrigation is a liter not extracted from depleting aquifers.
UN SDG 12: Responsible Consumption
Automated ESG reporting quantifies resource efficiency, enabling data-driven sustainability decisions.
UN SDG 13: Climate Action
Reduced water pumping and fertilizer use directly decrease CO2 emissions, quantified using IPCC AR6 factors.
The team behind Hareth
Mohammed Alhnidi
Co-founder & CTO
Electrical Engineering, Khalifa University. 15+ innovation competition wins. President of KUEIC.
Zayed Alfadli
Co-founder & AI Lead
Computer Science, Khalifa University. Leading AI/ML pipeline development and Hailo-8L deployment.
Shouq Mirza AlBlooshi
Founder & CEO
Literature review, lab execution, data analysis, and testing protocols.
Fatema Alshamsi
Co-founder & Head of Research
Market research, documentation, analysis, and reporting.